Built-in Fraud Detection Tools
Indicate and be alerted to problematic traffic sources. The quality of your traffic is in your control. Our reporting module provides you with the risk level of each conversion fired back to our system and gives you an opportunity to make real-time decision as to whether approve or reject conversions.
Integration with 3rd Party Verification Tools
Echo grants you access to the leading security and traffic validation services in the market! No need for integration, contract or minimum fee- the best tools out there are already at your service from day 1. Providers available for every pixel: 24Metrics, Fraudlogix, Protected Media.
Affiliates Business Management
Control your reporting of postbacks to affiliates, based on network risk-level conventions. This feature allows you to share the risk level per conversion with your affiliate in real-time and align expectations regarding quality level and expected revenues.
Advertiser Conversions Quality
Echo provides you the ability to align your business results with your advertisers KPIs (per conversion). Setup rules to actively decide how to count and display the reported conversions based on their quality level. Each conversion can be displayed as approved, pending or rejected.
Adjust payments to your affiliates, based on advertisers’ feedbacks and system quality reports, up to 90 days back. Payments adjustments will be also applied to actual reporting and system data.
Gain full control of the network performance in real-time. Apply network quality standards and best practices per specific partner or across the board. Rules will affect data sharing levels per partner.